1. SMHFC is an affordable housing finance company, and our sole focus is to create a meaningful social change with access to housing for the low-income households.
2. We built an array of products which cater to the informal section of customers, particularly the Economic Weaker Section (EWS) & Lower-Income Group (LIG), those who do not have access to formal banking set-up.
3. We reach these customers with help of our close association with affordable home developers, the retail sector, the housing finance association, and microfinance organisations.
4. However, a strict framework for risk assessment, relevant to both clients and housing projects, governs our innovative business model.
5. We are able to expand our access to the underserved customers because of our significant presence throughout western, central, and eastern India.
6. Our strength is based on the customer-centric approach, which is further supported by a strong tech-driven foundation.